Welcome !

Greetings ! My name is Dr. Bang Nguyen.

Presenting to the Marketing Department

Thank you for visiting.

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Services Marketing Cases in Emerging Markets

New book out soon!

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More details here

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Asia Branding Book

Our upcoming book to be published by Palgrave this October 2016..

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Published by Palgrave Macmillan – Click here to purchase

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The Dark Side of CRM Book

Out now…

Dark Side Cover

….published by Routledge, September 2015… Click here to purchase.

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Ethical and Social Marketing in Asia Book

My new book..

Image…published 2015 by Chandos Publishing, an imprint of Elsevier.

To purchase this book click here

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